BRAND & LOGOS
Bleu Italy
Experience the Taste of Italy in Memphis at Bleu Italy
Bleu Italy, a new Italian restaurant nestled in the heart of Memphis, Tennessee, invites you to embark on a culinary journey to the heart of Italy. We believe an authentic Italian meal is more than just food – it’s an experience.
At Bleu Italy, we're passionate about crafting classic Italian dishes with a modern touch. Our menu features a selection of fresh, handmade pasta dishes prepared using time-honored recipes and the finest ingredients. Each bite is a testament to the rich culinary heritage of Italy, showcasing the flavors and textures that have captivated palates for centuries.
Come join us at Bleu Italy and discover the true meaning of "la dolce vita".
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INDUSTRY
Food & Beverages
BRANDING TYPE
Color Branding
Typography Branding
BRAND IDENTITY
Introducing Bleu Italy - A Taste of Tradition
The Bleu Italy logo embodies the restaurant's commitment to authentic Italian cuisine and its warm, inviting atmosphere. The typography design is bold and confident, reflecting the strength and stability of the brand. The deep red, blue, and green color palette evoke a sense of heritage and sophistication.
Red, the color of passion and tradition, represents the heart of Italian cuisine. Blue, symbolizing trust and reliability, represents the restaurant's commitment to quality ingredients and service. Green, a symbol of growth and prosperity, represents the freshness and vibrancy of the dishes.
The tagline, "First we Eat!" is playful and inviting, reflecting the restaurant's focus on delicious food and a joyful dining experience.
Visual Identity Extensions:
We're excited to extend the Bleu Italy brand across a range of materials, including:
Business Cards: Simple and elegant, featuring the logo and tagline with contact information.
Stationery: Crisp and professional, with the logo prominently displayed on letterheads, envelopes, and menus.
Take Away Boxes, Plates, Cups, and Bowls: Bold and colorful, incorporating the logo and tagline with a vibrant design that reflects the restaurant's personality.
Pizza Boxes, Paper Bags, and Handheld Bags: Sustainable and stylish, featuring a distinct design that showcases the brand's commitment to quality and convenience.
