BRAND & LOGOS
Jade
50 Years of Feeding Souls with Authentic Chinese Flavor
For over half a century, Jade has been a beloved family-owned restaurant, serving up generations of delicious and authentic Chinese cuisine. We take pride in our commitment to tradition, using only the freshest ingredients and time-honored recipes to create dishes that tantalize the taste buds.
Whether you're craving the delicate flavors of our hand-pulled noodles or the bold spices of our signature Sichuan dishes, we have something for every palate. From classic favorites to innovative creations, our menu is a testament to the rich and diverse world of Chinese cuisine.
Come join us for lunch or dinner and experience the warmth of our family-run atmosphere. At Jade, we're more than just a restaurant; we're a place where families gather, friends connect, and memories are made over a shared love of good food.
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INDUSTRY
Food & Beverages
BRANDING TYPE
Shape Branding
Color Branding
Typography Branding
BRAND IDENTITY
Introducing Jade - Authentic Chinese Flavor
Jade's logo embodies the essence of comfort, elegance, and the rich history of Chinese culture. The logo features the name "Jade" in a graceful font, seamlessly incorporating the traditional Chinese symbol for "Jade" and the tagline, "Enjoy Yourself." The color palette of serene green, crisp white, and luxurious gold creates a visually harmonious and inviting aesthetic.
Green, the color of nature and tranquility, speaks to the comfort and relaxation that Jade's offers. White symbolizes purity and sophistication, while gold adds a touch of opulence and warmth. This color pairing evokes a sense of serenity and elegance, inviting guests to enjoy themselves and experience the authentic flavors of Jade's cuisine.
The logo's design extends seamlessly across all branding elements, creating a cohesive and recognizable brand identity. From elegant business cards and stationery to beautifully crafted plates, cups, and bowls, each piece reflects the sophisticated yet approachable charm of Jade's. The signature Chinese takeout boxes, food trays, and bags feature the logo prominently, showcasing the brand's commitment to quality and its deep connection to Chinese culture. The Jade's brand experience is a harmonious blend of comfort, elegance, and authentic flavors, beautifully captured in its logo and extended brand identity.
